As we celebrate Women’s History Month, we know the landscape of the insurance industry has evolved, with more women coming into the industry that now makes up over 60% of the workforce. LIMRA reports that one quarter of women who are looking to increase their life insurance coverage, search for financial advisors, or to discuss healthcare and coverage options list these attributes as key factors in making their choices:
- Trustworthiness
- Experience
- Communication skills
- Recommended by peers
- Relatability
Women are reported to be comfortable engaging in platforms where they can ask their questions directly. Social media sites are increasingly used to learn more about financial topics with Facebook, YouTube and Instagram being the most utilized. Meeting directly with an advisor or Insurance professional that they feel listens and helps them address their insurance gaps and support their financial goals is a top priority. Ultimately, they want someone to help them succeed financially and who they feel understands their needs. We applaud the women of Elite Insurance Associates who seek to educate and assist our clients with their benefits as help them secure their financial futures.